4x entrepreneur and online course creator Cam Houser explains the four C's you have to through to go from Crickets to people Caring about your Course
Connect with Cam at https://twitter.com/cahouser
Find out more about Superlearning at https://superlearners.traverse.link
It takes a long while to get there, but kind of what you said that we teach this kind of four part model.
The first part is, it's four C's. So it's crickets, consistency, course correction and collaboration. Crickets means that when you start the world, nobody cares. Right. And it really takes something to keep going when you work really hard on something and zero people watch it. So the next phase is consistency, right?
Just keep doing it for awhile. But I think where you're getting at is this third phase of course, correction, which is just making minor adjustments and getting things going. But where things really start to get magical is again, the fourth phase, which is collaboration. If you have a track record, if you've been putting stuff out for awhile, bigger creators will eventually notice you.
And sometimes they notice you because you reach out to them directly and say, Hey, I'd like to work together. But sometimes the way it happens is you don't even do anything. Like you just keep sharing. And eventually someone with a big audience will share what you're doing. And from there, people will flow back to them.
So, you know, what you're doing right now is an example of this, right? Every time you do a podcast, You're getting people who are going to share this. Right. So you're in that fourth phase. So we just try to walk them through that entire process.
Tweeting is another, being on camera. Seeing your face, it's just, it's tough. It's this, the camera lens is in many ways, like a mirror to ourselves where we are just like, gosh, I wish I was better at this, or I wish I looked better on camera. And so the thing about minimum viable video is we're very insular in the beginning.
So during the course, a lot of people, they're not ready to post publicly, but they're ready to post in our kind of inner circle. We use a platform called circle that, you know, people do in online courses, but sharing a video where other people who are around your same skill level makes it way more manageable.
You know, posting your stuff on YouTube or Twitter or somewhere when there's Gary Vee or some of these creators who are just basically doing Netflix quality production, that's incredibly disheartening. And so being in a group of peers makes that so much more manageable and just again, gradual improvement in the same way that, you know, a lot of times like we don't, LeBron James, he may be the best basketball player alive, but you don't want to learn basketball from him.
You're better getting coached from someone who's closer to you and your build and your attitude and your skill level. Right. And that's a lot of what we create a minimum viable video.