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Ideal student persona

Listing out the various personas that need learning:
  • students (high school, university) {this would be more B2B unless we do an async course)
  • people studying for professional qualifications
    • Finance (CFA, CA, ACCA, Actuarial etc), failure rate ~60%
    • Law
    • Medics (Doctors have exams to pass for their professional qualifications)
    • Tech (Upskilling + AWS + Google certifications etc)
    • MBA - GMAT is a massive market but this is an 'aid' not a 'solution'
    • frameworks
      • draft.io
        • needs
          • pass the exam
        • obstacles
          • struggle to build study routine
          • brain not used to study such a lot in short time
          • building a study habit
            • most people approach studying the way they approach eating a pizza
              • eat however much you want, when you want
        • desires
          • can get promoted
          • feeling good about having passed, accomplishment
          • better pay, more prestige, respect
          • joining elite group
      • https://www.interaction-design.org/literature/article/personas-why-and-how-you-should-use-them
        • behavior patterns
          • busy, don't have much time
        • goals
          • getting into role with has better pay
        • need
          • qualification
        • beliefs
          • have to cram all this in just to pass test
          • driven, ambitious
        • skills
    • Career changers (those who need to learn new skills to switch)
    • People learning to code (HUGE market and all of them face constraints of time too)
    • Language learners (especially those moving to a new country)
    • Entrepreneurs (often there is so much to learn when you start a business, so taking that angle)
    • teachers (can they teach their students these techniques)
    • parents (teach their children these techniques)
    • Ed-tech entrepreneurs (how can they design an app so that it works in accordance with how the brain learns and not just random stuff that most learning apps are)
      •  
         
    Dom personal challenge:
    Using Mohammed J's TEEABM framework
    • Trigger: When I cannot communicate well in my girlfriend's home country or with her family
    • Experience: I recall difficulties trying to integrate in the past,
    • Emotion: I feel isolated, and feel ashamed for not being able to learn the language even having succesfully learning languages and other skills in the past
    • Ability: I doubt my ability to ever master this language
    • Behavior: To overcome this I explore existing learning apps, and when they feel to deliver search forum posts of those who have succesfully learned it, and try to copy their methods and process
    • Motivation: so that I can finally regain my confidence to tackle this learning challenge, by following a (socially) proven process
     
    Common denominator: RAPID CHANGE
    All are people who are at a transition in their life (compare OnDeck!) which requires them to learn a lot of new stuff fast.
    Might be possible to cut out a cross-disciplinary persona around this theme?
     
    Sales page for professional qualifications

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